If Nothing Else – Segment Churn. You’ll See Patterns and Learnings You Wouldn’t Otherwise

Churn is not a GAAP metric. It doesn’t have a universal definition. Public companies and startups all seem to define churn differently. And even hide it in part, by doing so. I learned this myself starting out as a B2B CEO. I compared us to the only public company in our space, back in the... Continue Reading