Instacart Scales Personalized Marketing via Configuration-Driven Multi-Tenant Platform

Instacart redesigned its personalized marketing system using a configuration-driven multi-tenant architecture on Storefront Pro. The system replaces retailer-specific implementations with a shared execution engine, enabling scalable personalization, faster configuration propagation in under a minute, and 99.9% delivery success across hundreds of retail banners through a unified campaign platform. By Leela Kumili