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Prime Day shows how AI is changing shopping, testing Amazon’s bet against ChatGPT and others

Source: geekwire.com 1 min read

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Prime Day shows how AI is changing shopping, testing Amazon’s bet against ChatGPT and others

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Adobe found that shoppers who reached retail sites through AI chatbots were 40% more likely to buy during Prime Day than those from search, email or social media — the first time AI-referred traffic converted best. Amazon has blocked rival shopping agents from its store while building its own assistant. Read More

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